“Delivering New Value Through Differentiated Design”
Hyundai Motor Company and Kia announced on May 20 that they won a total of five awards at the 2026 Red Dot Award, including one Grand Prize and four main awards.
In the Product Design category, Kia’s EV4 was selected as the Grand Prize winner, while four other products—Kia PV5, Genesis GV60 Magma, MobED, and the Hyundai employee ID case—received main awards.
The EV4 became the fourth dedicated electric vehicle model to win this distinction. Kia previously won the Grand Prize in this category with the EV6 in 2022, the EV9 in 2024, and the EV3 in 2025.
The EV4, based on Kia’s design philosophy of “Opposites United,” attracted attention with its bold and daring design language. It fills the sedan gap in the electrified lineup, featuring a fastback silhouette, a design that breaks away from conventional sedan forms, compact and dynamic hatchback proportions, and practical features tailored to the European lifestyle.
The PV5 earned its main award for its maximized practicality, forward-looking yet robust design, and innovative packaging. The Genesis GV60 Magma was recognized for its aerodynamic-centered design combined with exclusive Magma details, representing refined elegance and a unique presence.
Hyundai employee ID case awarded the ‘2026 Red Dot Award Winner’. Hyundai Motor Company
The MobED mobile robot platform, developed by the Hyundai Motor Company·Kia Robotics Lab, and the Hyundai employee ID case, which improves user experience with MagSafe functionality and a modular reel holder system, also received main awards.
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A Hyundai Motor Company·Kia representative stated, “This achievement is the result of the unique design philosophies and future inspirations of Hyundai Motor Company, Kia, and Genesis,” adding, “We will continue to strive to provide new value and experiences to customers through differentiated design.”
This content was produced with the assistance of AI translation services.
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