By QIHAI DENG|Apr 14,2026
Chongqing – During a recent visit to Chongqing, James O’Brien, Executive Director of the Global Volunteering Forum (GVF), shared his profound insights on the city’s dynamic volunteer sector with iChongqing. He expressed particular admiration for local models that effectively merge community service with cultural heritage preservation and sustainable development.
O’Brien was deeply impressed by the scale and dedication of volunteers at the Dazu Rock Carvings, a UNESCO World Heritage site. “It’s really inspiring to hear about the wonderful work that over 1,000 volunteers are doing,” he noted. He observed that their efforts extend beyond tourism support to active roles in conservation and restoration, ensuring this global treasure is maintained for future generations. He was equally moved by meeting student volunteers trained as guides, highlighting the early cultivation of civic spirit.
What stood out most for O’Brien was the innovative, self-sustaining nature of Chongqing’s volunteer projects. He cited the Dazu volunteer program, which funds itself through merchandise sales, and rural community projects where volunteers help operate cafes and restaurants made from converted homes. “They’re not necessarily reliant on outside funding; the projects are self-reliant and self-sustaining, like a social enterprise. I think that’s really inspiring,” O’Brien remarked. He identified this sustainable operational model as a key experience the international community can learn from. He also commended Chongqing’s structured approach to recognizing volunteers, which goes beyond simple thanks. He highlighted mechanisms like annual award ceremonies and systems where volunteers earn credits redeemable for project merchandise. “The approach to motivating volunteers and recognizing the difference they are making is really well thought through, engendering a really well-motivated cohort here,” he stated.
Looking to the future, O’Brien sees great potential for bridging Chongqing’s and China’s growing expertise in international volunteering with global networks. “I would love to be able to help build a bridge between what’s happening in China and the rest of the world around international volunteering and development,” he said. While acknowledging the growing role of AI in enhancing volunteer recruitment and management, he emphasized that the essential human element of volunteering must be preserved.
O’Brien’s visit underscores Chongqing’s emerging role as a hub of innovative volunteerism, offering valuable lessons in sustainability, recognition, and community-led development for the global stage.