Bangkok, Thailand – KFC Thailand is turning downtime into dessert time with the launch of “KitKat Overload,” a limited-edition menu designed to reframe everyday breaks as indulgent moments.
The campaign, developed in collaboration with KitKat under the “Made with KitKat” concept, brings together two global names built on snacking culture and pause-driven branding.
The range includes three items—Kone KitKat Overload, Kream Cup KitKat Overload, and Egg Tart KitKat Overload—each built around soft serve, chocolate sauce, and generous KitKat crumble.
Prices start from 25 baht, with availability across participating KFC outlets in Thailand until May 27, 2026 or while stocks last.
KFC Thailand said the campaign is designed to reframe motivation itself. Rather than pushing constant productivity, it encourages consumers to embrace pauses as meaningful moments of enjoyment.
Patra Patrasuwan, Associate Marketing Director at KFC Thailand, said, “Even a short break can go a long way—helping us recharge and come back refreshed. The ‘Dessert That Cheers You to Take a Break’ campaign starts with a simple idea: motivation doesn’t always have to come from pushing harder—sometimes, it begins with a pause.”
Further adding, “With ‘KitKat Overload,’ KFC invites Thais to embrace their breaks and make those small moments more meaningful—adding a touch of sweetness to turn everyday pauses into feel-good, refreshing moments.”
Nestlé Professional, which oversees KitKat’s food service expansion, said the collaboration is part of a broader “Made with KitKat” strategy aimed at younger consumers and out-of-home occasions.
Sriprapha Chingprasertsuk, Business Executive Officer for Nestlé Professional & Food, Nestlé Indochina, said, “For over 90 years, KitKat has been a leading global chocolate brand, winning the hearts of chocolate lovers worldwide with its signature taste, unique texture, and iconic ‘Have a break, have a KitKat’ slogan. Today, we are bringing that essence into the food service space through the ‘Made with KitKat’ concept to better connect with younger consumers.”
Chingprasertsuk said, “Our collaboration with KFC introduces ‘KitKat Overload’—from kones and kream cups to egg tarts—each generously packed with KitKat crumble. We are confident the range will be well received by customers.”
The campaign will run across stores nationwide and is being amplified through creator-led social content.