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Home»Explore industries/sectors»Automobile»Jonathan Rouanet of Devinci Cars on Devinci’s Electric Collector Car Strategy
Automobile

Jonathan Rouanet of Devinci Cars on Devinci’s Electric Collector Car Strategy

By IslaJune 10, 20265 Mins Read
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Founded in France in 2016, Devinci Cars occupies a niche segment of the automotive market, producing electric collector vehicles inspired by pre-war and mid-century automotive design. Manufactured in small series and built to order, the company’s models combine classic proportions and open-air driving with modern electric powertrains, allowing owners to enjoy the visual appeal of vintage motoring without many of the maintenance, reliability and regulatory challenges associated with traditional collector cars.

Devinci positions its cars as highly personalised luxury vehicles. Clients can customise everything from paintwork and interior materials to bespoke design details, with each vehicle produced in limited numbers. The company has also developed a private owners’ club centred around road trips, rallies and exclusive events, reflecting a broader focus on lifestyle and community alongside vehicle ownership. Unlike most collector vehicles, Devinci emphasises the experience of driving itself, particularly open-air motoring, simplicity and a closer connection to the surrounding environment. The company also appeals to a clientele that extends beyond traditional automotive collectors, attracting owners drawn to design, aesthetics and personal expression as much as mechanical engineering.

LUXUO speaks to commercial director Jonathan Rouanet on the origins of Devinci Cars, the company’s approach to design and manufacturing, the growing market for electric collector vehicles and why the brand believes electrification can offer a new future for classic automotive forms.

How was the idea of Devinci Cars conceived and what is the core DNA of the brand?

Devinci Cars was born from a desire to revive the elegance and emotional appeal of classic automobiles while adapting them to today’s world. The core DNA of the brand lies in three pillars which are craftsmanship, timeless design and modern technology. We aim to create vehicles that respect automotive heritage while offering a new vision of sustainable mobility.

Would it be fair to say that Devinci Cars delivers authentic classic cars with contemporary technologies?

Yes, this is exactly our philosophy. We reinterpret iconic automotive lines with a contemporary approach, integrating modern electric powertrains and current technologies. The goal is not to replicate the past, but to elevate it.

What advantages do electric collector vehicles offer over traditional classic cars?

Our electric collector vehicles combine the charm and emotional design of classic cars with the comfort, reliability, and environmental benefits of electric mobility. They offer silent driving, reduced maintenance, and a more sustainable footprint, without compromising on driving pleasure or aesthetics.

What are the key models in the Devinci collection today, and what distinguishes them from one another?

The Devinci range is currently composed of four models of bespoke electric vehicles, all inspired by classic automotive design. Each model is highly customisable and built in limited series, making every car unique.

Devinci’s founder once described the marque’s vehicles as “the most ecological four-wheeled road-approved vehicles in the world.” What underpins that claim?

Our approach focuses on minimising environmental impact through full electrification and responsible manufacturing processes. Beyond emissions reduction, we also emphasise durability and long-term usage, ensuring that each vehicle is designed to last and avoid unnecessary consumption.

Devinci frequently highlights the bespoke nature of its vehicles and customising collectors’ electric vehicles. Can you elaborate more on this?

Customisation is at the heart of Devinci Cars. Clients can personalise almost every aspect of their vehicle, from exterior finishes, any body colour, interior materials, stitching colours and fine design details, to even specific personalised elements such as numbers or symbolic references. Each car becomes a unique expression of its owner’s identity, crafted down to the smallest detail.

Can you share some examples of particularly distinctive or unexpected commissions that clients have requested?

Yes, you could say that each one is a unique creation, since every vehicle is designed with specific personal tastes and stories in mind. One of our more unusual projects was a collaboration with an artist where we essentially created a masterpiece on wheels for the client. We approach every project as a unique collaborative creative endeavor.

Your website does not publish a price range. How do you address pricing discussions with prospective buyers?

Each Devinci vehicle is made to order and pricing depends on the chosen model and the level of customisation. Our entry model, Brigitte, starts at around EUR 58,000, with final pricing varying depending on specifications. We prefer to engage directly with clients to understand their needs and build a tailored proposal.

How do you see Devinci Cars growing in the next five years?

In five years, we see Devinci Cars as a recognised reference in the niche of electric collector vehicles, with an international presence and a growing community of passionate clients and collectors.

Do you have a favourite automotive museum around the world?

After visiting the Musée National de l’Automobile – Schlumpf Collection several times with my family, one of my favourite car-related museums remains this one, as it bridges classic and modern cars. It has also left a strong impression on French automotive history, which resonates with me personally.

Devinci Cars will be present from the 27th to the 28th at its first edition event and will be participating in the Concours d’Élégance. We will be happy to meet you there and introduce you to the Devinci universe.

Is there a mentor or figure who continues to inspire you in your work at Devinci?

Leonardo da Vinci, of course, represents both the artist and the complete engineer. His way of elevating humanity through his pursuit of beauty, excellence, innovation, and of what had “never yet been achieved by man” is truly inspiring.

For more information, head to the official Devinci website here or contact commercial@devinci-cars.com

Visit Devinci’s social media platforms here for Instagram and LinkedIn

For more on the latest in business and leader reads, click here.





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