Kuala Lumpur, Malaysia – Shell Malaysia continues its partnership with GrowthOps Asia with the launch of the “Mencetus Potensi Sejati”, or “Made for More” campaign to commemorate Shell’s 135 years in Malaysia.
The campaign highlights Shell’s long-standing presence in Malaysia while positioning the brand as a continuing partner in the everyday journeys of Malaysians. According to GrowthOps, the campaign focuses on celebrating the determination and everyday progress of people across the country.
“For us, this wasn’t about nostalgia. It was about capturing the spirit of forward movement. ‘Made for More’ celebrates the small, determined steps Malaysians take every day, positioning Shell as the constant partner that helps turn those steps into something greater,” said Chris Greenough, General Manager and Regional Head of Creative Services at GrowthOps.
Shell recently unveiled the year-long integrated campaign during its annual Mobility Retail Conference, where a feature film for the initiative premiered. The campaign will include a range of activations throughout the year, including a nationwide contest offering RM1.35 million in prizes.
One of the central initiatives is the ‘Shell Select Ganjaran water2go Berjuta’ contest, running from 16 March to 10 May 2026. Through the promotion, customers who purchase water2go products can participate in an “open and win” mechanic, with prizes ranging from weekly rewards to a grand prize of RM135,000, alongside consolation prizes worth up to RM13,500.
The campaign also includes updates to the product lineup at Shell Select stores, with refreshed snacks and everyday essentials. As part of efforts to engage younger audiences, Shell Select is also collaborating with Malaysian pop group ALPHA.
Seow Lee Ming, General Manager for Mobility and Convenience at Shell Malaysia, said the campaign reflects the company’s ongoing commitment to its customers and communities.
“This anniversary is not just about how far we have come, but about reinforcing our commitment to keep moving forward with our customers and communities. ‘Made for More’ reflects how we continue delivering practical value, convenience, and experiences that help Malaysians get more out of every journey, today and into the future.”