Grand Prize of 5 Million Won, Total Prize Pool of 18 Million Won
Seeking Works That Convey the Value of Steel Using AI
The Steel Promotion Committee of the Korea Iron & Steel Association announced on the 10th that it will hold the “2026 Steel Artificial Intelligence (AI) Video Advertisement Contest.”
Jang Inhwa, Chairman of POSCO Group and President of the Korea Iron & Steel Association, is delivering a commemorative speech at the 26th Steel Day celebration held on the 9th of last month at the Grand InterContinental Seoul Parnas Hotel in Gangnam-gu, Seoul. Photo by Yonhap News.
This contest invites submissions of advertisement videos within 30 seconds that are created using AI. There are four main themes: ▲ The Infinite Cycle of Steel ▲ Imagining a World Without Steel ▲ Steel That Moves Korea ▲ Any free topic related to steel.
Individuals or teams may participate, and up to four entries per participant are allowed. Submissions are open until August 9, 2026.
The total prize pool for this contest is 18 million won, with the grand prize set at 5 million won. Among the entries posted on participants’ personal social networking services (SNS), special awards will be given to the top three videos with the highest number of views. All participants will also receive a small gift.
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Jang Youngsik, Chairman of the Steel Promotion Committee, stated, “We look forward to seeing outstanding works that capture the value of steel through innovative AI-powered ideas,” adding, “We hope this contest will serve as an opportunity to raise public interest in the steel industry.”
This content was produced with the assistance of AI translation services.
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