Asia-Pacific to drive global box office recovery, while streamers look to consolidation and bundled packages to drive growth amid subscription fatigue
Continuing its post-pandemic recovery, global box office revenue is projected to grow at a CAGR of 3.5% to reach $39.5 billion by 2030 – as it continues to regain ground lost in the pandemic.
Regionally, recovery remains uneven, with Asia-Pacific leading growth from $13.8 billion in 2025 to ~$17 billion by 2030 (4.3% CAGR), followed by EMEA from $8.6 billion to ~$10.1 billion (3.3% CAGR) and North America from $8.7 billion to ~$9.9 billion (2.8% CAGR). These revenue increases are driven by pricing as cinema admissions, by comparison, are projected to increase globally at a modest 1% CAGR.
Looking at streaming – also known as OTT (Over-The-Top) – revenue is projected to grow at a 6.1% CAGR. However, the pace of growth is projected to slow in mature markets as ‘subscription fatigue’ sets in.
As a result, greater consolidation, multi-package bundling, and partnership activity is expected to accelerate. And as platforms continue to expand ad-supported tiers and monetization models, advertising will play a greater role in OTT. Currently at 19.4% of revenues, OTT ads are projected to grow at a 9.4% CAGR so that by 2030 they will represent 22.6% of the segment’s revenues.
As consumers increasingly source content real-time and on mobile and digital platforms, global traditional TV revenues fell 2.7% in 2025 to $360.5 billion and are projected to continue to fall at a CAGR of -1.1% to $341.2 billion by 2030.
Live experiences continue to see significant demand – with online betting and gambling revenues to double
Through 2030, the report projects continued growth – albeit a slowdown from a post-pandemic high – in content experiences centred on live, immersive, “shared reality” experiences. These include cinema, live music, out-of-home, trade shows and online betting – which are collectively projected to grow at a 5.2% CAGR to $294 billion.
The global music, radio and podcasts market is projected to grow from $125.5 billion in 2025 to $145.1 billion in 2030. Streaming will remain the largest component in 2030, at $56.6 billion. Live music, which will grow at a 2.1% CAGR, will top $41.5 billion in 2030.
Trade shows and experience-led business festivals are becoming a booming industry roughly the size of live music on a global basis – and growing more rapidly. Spending on exhibiting at these events generated $38 billion in 2025 and is projected to grow at a 3.3% CAGR through 2030 to $44.6 billion.
One of the most powerful trends has been the rise in online betting and gambling – now a larger segment than cinema. A new area of the Outlook – across the ten markets studied, gross online regulated gambling revenue (GGR) more than doubled between 2021-25 from $37.1 billion in 2021 to $79.5 billion in 2025. The growth is projected to continue, with total GGR reaching $119.7 billion by 2030, at a CAGR of 8.5%.