By Daniel de Bomford
Japan is renowned for its culture of craftsmanship. From the Heian Era to the modern day, the country’s artisans and the quality of its goods represent the pinnacle of technique. Nakagawa Masashichi Shoten introduces the world to the once exclusive world of fine crafts.
After the success of the company’s London pop-up store, President Aya Sengoku said that the city is both an opportunity and a responsibility for further cultural exchange. “We must enter thoughtfully,” she said. “It must respond to the rhythms, behaviors, and cultural diversity of the city itself.”
London is a multicultural city, and Nakagawa Masashichi Shoten is looking for curious, culturally engaged people who appreciate thoughtful design. As Japanese cultural touchstones like matcha gain global prominence, the crafts surrounding them, such as the vessels and utensils, are sought out by those drawn to the culture rather than passing trends. “This growing curiosity creates opportunities for authentic craftsmanship,” Sengoku said.
