The Delhi High Court has directed e-commerce platform Meesho to delist products that were found to be infringing the trademark of global innerwear and apparel brand Jockey, in an interim order passed earlier this year.
The order was issued by Justice Jyoti Singh on May 29, after Jockey International Inc. approached the Court alleging that several sellers were offering counterfeit or deceptively similar products on Meesho’s platform, according to a report by Bar & Bench. The Court noted that Jockey had established a prima facie case of trademark infringement, observing that the marks used by the defendants bore a close resemblance to Jockey’s registered trademark and were being used for identical goods.
According to court filings, Jockey identified multiple listings selling products under names such as “JOYKE”, “JOYEBEE”, “JOYESS” and “JOJOKE”. The company told the Court that these names were confusingly similar to its trademark and could mislead consumers, particularly since the products were being sold in the same category and through identical trade channels. The issue first came to light following an internal investigation conducted by the company in January.
Jockey also informed the Court that it had issued cease-and-desist notices to the entities behind these listings, but the sellers continued their activities. It further stated that despite being alerted to the issue, Meesho had not removed the infringing listings without a formal judicial directive. Additionally, the company submitted that one of the sellers had initiated steps to register a trademark for a mark that was allegedly infringing.
Taking these submissions into account, the Court granted an ex parte interim injunction restraining the defendants from manufacturing, marketing, advertising or selling any products bearing marks that violate Jockey’s trademark rights. Justice Singh remarked that given the similarity between the marks and the overlap in consumer base, the likelihood of confusion could not be ruled out.
The Court also issued specific directions to Meesho, instructing the platform to block or remove the URLs hosting such infringing products within 36 hours of receiving the order. In addition, Meesho has been asked to provide detailed information about the sellers involved, including their KYC details, registered addresses, mobile numbers, UPI information, transaction histories and IP logs within four weeks.
The matter is scheduled to be heard next on September 24. Jockey was represented in the proceedings by advocates Saif Khan, Shobhit Agrawal and Diya Viswanath.
Also read: Delhi HC restrains Sanjay Dutt-backed Cartel Bros from using ‘Godfather’ trademark for whisky
First Published on