Bangkok, Thailand – Siam Piwat Group has appointed strategic communications agency The Bureau of Wonders (BOW) as its international public relations consultant for Siam Paragon Bangkok Watch Week 2026, as the luxury destination developer looks to elevate the event’s global profile.
Under the appointment, BOW will lead international communications efforts for the second edition of the luxury watch event, supporting global media engagement and reinforcing Siam Piwat’s positioning as a leading luxury destination developer.
Scheduled to run from 22 to 27 September 2026, Siam Paragon Bangkok Watch Week will return for its second edition, bringing together leading watchmaking maisons, collectors, and enthusiasts from around the world.
The event is part of Siam Piwat’s efforts to strengthen Bangkok’s reputation as an emerging hub for watch culture and haute horology in Southeast Asia.
Beyond promoting the event, the partnership aims to position Thailand as a global destination for luxury retail, tourism, and experiential lifestyle offerings.
The Bureau of Wonders, which specializes in luxury, fashion, retail, beauty, hospitality, and lifestyle communications, will collaborate with Siam Piwat on international market outreach and storytelling to expand awareness among global audiences.
Siam Piwat is the developer behind some of Bangkok’s best-known retail destinations, including Siam Paragon, Siam Center, Siam Discovery, ICONSIAM, and Siam Premium Outlets Bangkok.
The company has built its reputation around creating experiential retail destinations that blend shopping, culture, and entertainment.
The appointment reflects Siam Piwat’s continued investment in strengthening the international profile of Bangkok Watch Week as it seeks to establish the event as a key fixture on the global luxury watch calendar.