MUMBAI: Cricket is packing its bags for Belfast, and this time it is bringing a new name to the scoreboard. India’s T20I tour of Ireland will be played as the Spinny Cup, with the used-car marketplace securing title sponsorship rights for the two-match series scheduled for 26 and 28 June 2026 at Stormont, Belfast.
The matches, featuring the reigning ICC Men’s T20 World Cup champions India against a rapidly improving Irish side, will be broadcast live on Sony Sports Network and streamed on Sony LIV.
For Spinny, the partnership extends its growing association with cricket, a sport that continues to offer brands a powerful route into households and conversations across markets. The company, known for its digital platform for buying and selling pre-owned cars, has previously aligned itself with the game through initiatives involving cricket icon Sachin Tendulkar and fan engagement programmes.
The series arrives at a time when Ireland continues to strengthen its position in international cricket, while India remains one of the sport’s biggest global attractions. The two fixtures are expected to draw significant interest from fans in both countries and among the wider cricket-following diaspora.
Cricket Ireland business development manager Paul O’Sullivan welcomed the partnership, saying the organisation was pleased to have Spinny come on board as title sponsor and expressed confidence that the series would deliver a memorable experience both on and off the field.
ITW Universe co-founder Bhairav Shanth which has longstanding relationships with both Cricket Ireland and Spinny, said the collaboration brings together two established partners and is expected to drive visibility, engagement and fan experiences around the tour.
For Spinny, the sponsorship is built around values that mirror sport itself: trust, consistency and performance. Spinny founder and CEO Niraj Singh said the company sees the association as an opportunity to deepen its connection with audiences while celebrating a sport that resonates strongly with consumers.
Beyond the cricketing contest, the Spinny Cup also highlights the growing commercial appeal of international bilateral series, where brands are increasingly looking beyond traditional advertising to embed themselves within fan experiences and sporting narratives.
With Belfast preparing to host two days of international cricket, the Spinny Cup promises a blend of competitive action, passionate support and another chapter in the sport’s ability to bring people together across borders, cultures and continents.