An international investment company from the UAE has acquired a minority stake in the Danish juice and coffee chain Joe & The Juice. The deal valued the company at approximately $1.8 billion. According to sources, General Atlantic will remain the largest shareholder in the company. The UAE-based investment firm is buying a portion of Atlantic’s stake while also subscribing to new shares. Joe & The Juice was founded in Copenhagen in 2002 and generated around $500 million in revenue last year, opening 75 new stores, including franchise expansion in markets like Mexico, Morocco, and Turkey. With the new investment, the company aims to accelerate its expansion plans to reach 1,000 stores by 2028. The relevant authorities have refrained from commenting on the deal. General Atlantic had last year considered a potential U.S. IPO for the chain, in which it first invested in 2016, before acquiring a majority stake from Validus Partners in 2023.