Health is top-of-mind for nearly everyone these days. Whether you’re rethinking your skincare regimen, researching GLP-1s, investing in performance running shoes, searching for burnout management resources, or anxious about the cleanliness of our food supply—health dictates so many of our buying patterns.
So ADWEEK is deepening its dedicated coverage of healthcare marketing, backed by Definitive Healthcare as our launch partner. You can check out the vertical page here.
As we look forward, we’re going to be mining a bunch of different angles, from how health companies are navigating recommendations in AI chatbots to how companies are repositioning their marketing messages to focus on health benefits.
We’ll also dig into how the marketing playbooks of health companies are evolving amid shifting regulations. We’ll show how health providers, payers, and pharma companies are trying to gain consumer trust in an increasingly skeptical environment. Plus, you’ll learn how the rise of influencers has up-ended health company marketing budgets.
Stay tuned for daily coverage, deep dives, and executive interviews and features as we build our coverage—and be sure to check back at the Healthcare and Wellness vertical page for all the latest.
And if you’ve got a tip or story idea, be sure to contact our reporter Andrea Michelson.