Selected by the Korea Automobile Journalists Association
The Korea Automobile Journalists Association (KAJA) announced on July 6 that it has selected the Toyota ‘All New RAV4’ as the “Car of the Month” for July.
Among the new vehicles released last month, the nominees were: the Audi ‘The New Audi Q3’, the Toyota ‘All New RAV4’, and the Ford ‘All-New Ford Expedition’. The All New RAV4 was ultimately chosen, having scored 56 out of a possible 70 points.
The vehicle received 8.3 out of 10 points in the categories of driving performance and energy efficiency, safety and advanced driving technology, and overall product appeal and purchase attractiveness. It scored 8 points in the categories of design and perceived quality, as well as price competitiveness and product value, and 7.7 points in the infotainment and connected system category.
Won Sunwoong, head of the Car of the Year selection committee, commented, “The sixth-generation All New RAV4 is a model that demonstrates the highest level of Toyota’s ‘multi-pathway’ electrification strategy. Its hybrid system, which delivers both power and efficiency, has been significantly improved for enhanced quietness.” He further stated, “In particular, the introduction of an unrivaled 77km EV driving range and 50kW fast-charging capability for the domestic PHEV market sets a new paradigm for the eco-friendly SUV segment.”
He added, “However, despite the vehicle’s excellent mechanical reliability and high-tech features, the extensive use of hard plastic materials around the dashboard and doors leaves something to be desired in terms of perceived quality for the price. If minor details such as the instrument cluster UI’s visibility issues are addressed, the vehicle will continue its reputation as a global best-selling SUV.”
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Since 2019, the Korea Automobile Journalists Association has selected and announced a Car of the Month. Vehicles chosen as Car of the Month receive the privilege of advancing directly to the first round of the final review for Korea Car of the Year (K-COTY), bypassing the preliminary semi-annual reviews.
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