Baywalk Mall in Jakarta is bringing tropical fun, exciting experiences and family moments closer to home during summer break “Sea You Holiday” – a celebration created in collaboration with the emoji brand.
From now until July 19, visitors are invited to emoji location-based experience (LBE) filled with interactive activities, live entertainment offers a one-stop destination for people of all ages to enjoy throughout the school holiday season.
At the heart of the celebration are three of the emoji brand’s characters — the playful poo, the heart-eyed face and the mischievous ghost. These characters aim to delight families during live shows and meet-and-greet sessions every Saturday and Sunday at 4 p.m. and 6 p.m. Beyond the entertainment, visitors can discover discounted shopping promotions, dining experiences and participate in special tenant activations. Combining the expressive world of the emoji brand with Baywalk Mall’s unique seaside atmosphere, “Sea You Holiday” is set to give visitors a month filled with fun, connection and moments worth sharing.
“The emoji brand is all about celebrating every emotion and helping people express themselves in fun and meaningful ways,” says Marco Hüsges, chief executive officer, founder, the Emoji company. “With ‘Sea You Holiday,’ we are creating an immersive experience where families can come together, enjoy new adventures and turn everyday moments into memories filled with excitement, laughter, surprise and joy.”
“Holidays are always associated with happiness and great moments spent with loved ones,” says Setiawan Susilo, center director, Baywalk Mall. “The emoji brand represents the positive emotions we experience while enjoying life. Through ‘Sea You Holiday,’ Baywalk Mall aims to create joyful experiences for children while becoming one of Jakarta’s preferred destinations for families to spend quality time together during the school holidays.”