São Paulo – A growing number of international franchise brands are choosing the United Arab Emirates as a strategic hub for regional and global expansion, according to Ali Mohamed Al Marzooqi, Director-General of the Abu Dhabi Chamber of Commerce and Industry and Chairman of the Emirates Franchise Association. His remarks were published on Friday (5) by state news agency WAM.
Al Marzooqi said this trend is supported by the UAE’s dynamic, investor-friendly business environment, advanced infrastructure, and diversified economy, with key sectors including industry, tourism, education, healthcare, retail, and hospitality. According to him, the Emirates Franchise Association is committed to strengthening the country’s presence in the global franchising landscape through knowledge exchange, the adoption of international best practices, and support for the international expansion of UAE-based companies through modern franchise models.
The association chairman said the franchising sector is one of the leading contributors to the global economy, encompassing more than two million businesses worldwide and generating 19 million jobs. The Emirates Franchise Association, which is affiliated with the Abu Dhabi Chamber of Commerce and Industry, represented the Arab country at the World Franchise Council meetings held in Beijing, China, in late May. The event brought together representatives from 47 countries, along with prominent business leaders and global investors in the franchising sector.
Translated by Guilherme Miranda
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