The land, located in South Marston, was secured by Hallam Land Management over 20 years ago.
Since then, the firm has been promoting the land through the planning process, working alongside property developers such as Taylor Wimpey and Hannick Homes.
In August 2021 outline planning consent was secured for a total of 2,380 residential homes across a 400-acre site, of which 1,063 relate to Hallam Land’s site.
Now, the major firm has sold off part of its land in Swindon.
The Swindon site, which has been sold to the Kent-based company Vistry Group PLC, comes with planning permission for 366 residential units.
Hallam completed the sale on December 23, delivering a 9.2 per cent per year ungeared internal rate of return and exceeding its 2025 annual sales target, with “a record 3,957 plot sales during the year”.
As well as new homes, the wider site is set to bring a number of additional community benefits to the local area as part of the planning consent.
These include up to 26,900 square feet of retail, food, service and business space, a new primary school and an extension to an existing school, as well as community and sport buildings, significant woodland planting, green infrastructure and children’s play spaces.
Tim Roberts, CEO of Henry Boot PLC (which Hallam Land is a part of) commented: “With this transaction, Hallam Land has exceeded its annual sales target in 2025, supported by continued interest from housebuilders for well-located land with planning consent.
“Building on this momentum, we are encouraged by the Planning & Infrastructure Bill receiving royal ascent in December 2025, and we welcome measures aimed at reducing delays in the planning system.”
Henry Boot PLC says Hallam retains 304 plots for future sale.
Mr Roberts added: “While the housing industry has experienced slower sales rates over the past year, this sale further demonstrates the demand we continue to see for large, consented land parcels from major housebuilders who have a strategic long term requirement to deliver homes.
“At the same time there is an appetite for smaller premium sites in strong market locations.
“This disposal also underlines our team’s experience of taking large, complex sites through the planning system and ultimately selling them to housebuilders to both enable the delivery of much needed homes and community facilities across the U.K. and create shareholder value.”