Recast, the global payment infrastructure enabling instant, transactional access to premium content, today announced a strategic partnership with Motivate Media Group, a leading media company in the Middle East, to expand audience access to sports and entertainment content across the MENA region. Motivate Media Group will launch pay-per-view content with golf, enabling instant access to PGA TOUR’s live tournament streams.
The partnership brings together the reach of Motivate’s media platforms with Recast’s global payment and distribution infrastructure, enabling audiences across MENA to access premium content instantly through flexible pay-per-view and brand-funded models.
Through this collaboration, Motivate will leverage Recast’s technology to distribute third-party sports and entertainment content directly to their audiences, removing traditional barriers such as subscriptions, geographic restrictions, and fragmented access points. PGA TOUR live tournament streams will be available through Motivate Media Group’s Golf Digest and What’s On publications, starting on 16 April, 2026 with The RBC Heritage.
Justin Thomas – 2025 RBC Heritage – Andrew Redington
“Content distribution and audience access are being redefined, and this partnership puts us at the forefront of that shift,” said Anthony Milne, Chief Commercial Officer of Motivate Media Group. “Partnering with Recast allows us to deliver premium sports and entertainment content across our portfolio with instant, on-demand pay-per-view access, expanding our content offering, enhancing the audience experience, and unlocking new revenue.”
As demand for premium content continues to grow globally, audiences increasingly expect flexible, affordable access to the moments that matter most – without limitations impacted by licensing complexity, long-term subscription commitments or geo-based platform restrictions.
Recast addresses these challenges by unifying payments, content access, and distribution into a single infrastructure – enabling content to be accessed instantly and monetised in real time at the moment of demand.
“Audiences increasingly expect to access premium content instantly, wherever they discover it,” said Andy Meikle, Founder & CEO of Recast. “Motivate is enabling that directly within its publisher environments, turning demand into instant access, with fans able to watch and pay in the moment, without subscriptions or friction. We’re excited to connect global rights holders like PGA TOUR, and others with scaled media reach across MENA, expanding distribution and unlocking new revenue streams.”
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