Wall of Entertainment and Chronicle Media have announced a multi-series partnership to drive audience growth for two new influencer-led game shows launching in the United States. The collaboration will use Chronicle’s AI-powered audience simulation platform to identify, attract and grow organic audiences on YouTube, helping the studio connect its content with the viewers most likely to become long-term fans.
The partnership was announced by Wall of Entertainment co-founders Joivan Wade and Percelle Ascott, alongside Chronicle co-founder and CEO Aaron Sisto. It marks Wall of Entertainment’s expansion into the U.S. market, where audience discovery and engagement have become increasingly important as competition for viewers across digital platforms continues to intensify.
Under the agreement, Chronicle will manage audience acquisition, channel optimization and organic growth for Wall of Entertainment’s new original series “Substitute Teacher” and “House Rules”. Using frontier AI models, Chronicle’s platform simulates tens of thousands of niche audience segments to identify the viewers most likely to engage with each show. The technology then optimizes campaigns across YouTube and social media to expand reach, increase recurring viewership and build sustainable audience growth.
The first series, “Substitute Teacher”, recently launched and is hosted by actor and content creator Charles Brockman III, who has more than 18 million followers across social platforms. The comedy game show combines sketch comedy, classroom-themed challenges and trivia, with contestants DangMattSmith, HeyTonyTV, Nia Ivy and Lauren Ashley Beck competing to be named class valedictorian.
Meanwhile, “House Rules”, premieres on July 16 and is hosted by musician and digital creator Laro Benz, whose audience exceeds 37 million followers worldwide. The competition series follows two couples as they face a series of challenges designed to determine who truly runs their household. Both Substitute Teacher and House Rules are available to stream on Tubi in the United States.
Chronicle Co-Founder and CEO Aaron Sisto: “Reaching the right audience is everything in the creator economy and that’s exactly where Chronicle goes to work. Our platform helps them find those viewers, grow them and keep them coming back. As Wall of Entertainment expands into the U.S., we’re thrilled to help them turn that momentum into measurable, organic audience growth.”
Wall of Entertainment’s co-founders Joivan Wade and Percelle Ascott said the collaboration is designed to solve one of the biggest challenges facing creator-led entertainment in the U.S. market: “We’ve spent over a decade proving that premium formats built around creator talent can travel; 12 billion views across our catalogue has shown that. The challenge in the U.S. isn’t the content, it’s connecting it to the right audience at the right moment. Chronicle solves that problem. ‘Substitute Teacher’ and ‘House Rules’ are exactly the kind of shows that win when they find their audience—and now they will.”
For Chronicle Media, the agreement expands its portfolio of entertainment partners using AI to improve discoverability and audience engagement. The company’s platform is already used by studios and creators to optimize YouTube growth and build loyal fan communities through data-driven audience simulation.