According to Deloitte’s 2026 Media and Entertainment Industry Outlook, the evolution of quality, cross-platform audience intelligence and AI integration are transforming competitive dynamics across the media and entertainment landscape.
It states that tech companies over the past two decades have been one of the key driving forces behind how people create, consume and interact with media.
Factors like user-generated short videos, content-focused algorithms and video on demand services have revolutionised the media industry and companies that scaled the fastest provided services like these for free, monetising through ads that could reach millions of active users.
The report states that the nature of the competition has fundamentally changed and quality engagement, audience data and the speed of innovation have become critical to success within the media industry.
This week, we highlight some of the leading executives ensuring growth, tech innovation and resilience within their respective brands in the media and entertainment industry.