How WPP’s Motion Entertainment is building a collab-led strategy
The unit is bringing Canadian advertisers into earlier content development across creator, sports and entertainment-commerce programming.
(Image courtesy of WPP Media Canada EVP Daniel Mekinda))
By Barry Walsh
Motion Entertainment, part of global media agency WPP Media, is expanding its Canadian footprint with a collaboration-led programming model that brings advertisers into early-stage content development, positioning branded entertainment as a co-production and IP play rather than a traditional media buy.
Get the latest intel on the Canadian media industry. Pick the plan that is right for you.
Cancel anytime. *
Already a subscriber?
*Annual subscriptions are eligible for a refund anytime within 10 months from sign-up;
no refund will be applied for the final two bonus months.