In 1938, Edsel Ford launched the Mercury as a bridge between the mainstream Ford models and the luxury Lincolns. The brand peaked in the 1970s and Ford discontinued it in 2011. Shown below are some of the Merurys in the Montana Auto Museum in Deer Lodge, Montana.
1951 Mercury Fordor Sedan
In 1951 the Fordor Sedan was the flagship of the Mercury line. It was powered by a 112 HP V-8 engine. The three-speed manual transmission was standard with overdive and the Merc-O-Matic transmissions as optional. Approximately one in every three Mercurys were sold with an automatic transmission.
1967 Mercury Cougar 2 door Hardtop
In 1967, 123,672 Cougars were produced. According to the Museum:
“The new Cougar was basically a dressed up Mustang. It featured disappearing headlights, wraparound front and rear fenders and triple taillights. Cougars came equipped with all vinyl bucket seats, three spoke sport-style steering wheel and deep loop carpeting. Deluxe seat belts and floor mounted three speed manual transmission came with most of the Cougar series.”
This car had a list price of $2,851 and had a 200 HP V-8 engine.
1970 Mercury Cougar Eliminator
In 1970, only 469 Cougar Eliminator, Boss 302’s were built. It gets about six miles per gallon. It had a list price of $2,917.
Note: these photos were taken on September 21, 2025.
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