KGM Launches Authentic Pickup ‘Musso’ in Germany… Accelerates European Market Expansion

KG Mobility (KGM) is accelerating its efforts to target the local market by unveiling its authentic pickup model, the Musso, in Germany, one of the largest automobile markets in Europe.

Following Turkey and Chile, the global market expansion continues with the launch and test drive event of Musso in Germany, where the European sales corporation is located. KGM

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On June 22, KGM announced that it had launched the Musso and held a media test drive event in Frankfurt, Germany, aiming to expand sales in the global market.

The event, held on June 17 and 18 (local time), was attended by more than 40 key journalists and influencers from Germany. KGM provided both the internal combustion engine Musso and the electric pickup model Musso EV for test drives. Vehicles equipped with dedicated customization accessories such as hardtops and roll covers were also on display, attracting significant attention from local media.

The test drive course included the Autobahn for high-speed performance testing, city roads, Feldberg mountain roads, and the Taunus mountain range. It was designed to allow participants to experience the unique driving performance and stable steering of KGM models. In particular, demonstrations using the vehicle-to-load (V2L) function of the Musso EV—such as powering an audio system and an ice maker—proved its versatile utility for outdoor leisure activities.

Since its launch in January this year, the Musso has recorded cumulative sales of 11,538 units by May, with 6,642 units sold domestically and 4,896 units overseas, gaining increasing popularity. KGM plans to use this launch in Germany as a starting point to fully scale up local sales and implement an aggressive marketing strategy.

Local journalists who attended the event expressed satisfaction with the Musso’s authentic pickup design and powerful driving performance. The Musso EV was highly praised for its differentiated strengths as an eco-friendly pickup and its versatile usability for leisure activities and more.

Following Turkey and Chile, the company held a Musso launch and test drive event in Germany, where it has a European sales subsidiary, and is expanding sales in the global market. KGM

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A KGM official stated, “Following the launch events in Turkey and Chile, the Musso has surpassed 10,000 units in cumulative sales both domestically and internationally within just five months of its release, continuing to receive positive feedback from the market. In particular, Germany is KGM’s largest export market after Turkey and Hungary and serves as a key European market with significant influence on neighboring countries. We plan to increase sales volume through diverse marketing strategies and aggressive market responses.”

Meanwhile, KGM has been intensifying its efforts to target the European market, having held a large-scale dealer conference in Germany in February as its first global event this year, followed by a test drive event for models such as the Actyon and Torres Hybrid in April.

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