Bangkok Life Assurance, in collaboration with Bangkok-based agency Lateral, has released a new online film titled “Superhero Parents.”
The film follows a series of everyday moments depicting parents as their children’s superheroes, before arriving at a daughter’s wedding day, where she reflects on her parents’ sacrifices and care. The narrative turns on the idea that the people others rely on most may not always be as strong as they appear.
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The film closes with two lines directed at those who put others first: “Superheroes don’t stay strong forever” and “Don’t forget to take care of yourself too, superhero.”
“Superhero Parents” is part of Bangkok Life Assurance’s brand platform, “Care for a Better Life,” which the company describes as aimed at encouraging people to recognize the value of caring for both themselves and their loved ones.
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As the brand writes on its YouTube channel
Someone who cares about you more than themselves.
Someone who seems to get energy from somewhere.
Someone with superpowers who can always do anything for you.
They may never say they’re tired.
Never ask anything from you.
And never think of themselves…
Credits
Client
Executive Vice President, Marketing Strategy & Customer Management Division: Onranat Nachapong
Senior Vice President, Marketing Communication Department: Narin Ekwongviriya
Assistant Vice President, Market Development & Customer Relationship Management Department: Yashanun Jitaree
Assistant Vice President, Brand Management Section: Sasipa Choonhasomboon
Senior Manager, Public Relations & Corporate Social Responsibility Section: Saryttanee Sirisomboon
Senior Manager, Integrated Marketing Communication (Products & Distribution Channels) Section: Morrakot Rienthong
Senior Officer, Brand Management Section: Kanyalak Atsawaphak
Agency
Founder & Chief Disruptor: Paruj Daorai
Head Of Creative: Taewit Jariyanukulpan
Creative Director: Nattawut Rattanajeena
Head Of Strategy: Worawin Soncharoen
Group Account Director: Taddow Jaruwattanachai
Account Manager: Chayaporn Teekarungruang
Production House: Suneta House
Director: Teerapol Suneta
Assistant Director: Napat Vorasuk
Producer: Chanapa Ployarunrung
Cinematographer: Sutthichai Luangamornlert
Gaffer: Phongthep Phusawang
Sound: Anuparp Suriyathon
Art Director: Pornchai Cheeranoon
Prop Master: Surasak Maneekum
Casting: Narissara Makmane
Stylist: Puntip Jai-Ngam
Mock Up Artist: Parinya Likhitroekwit
Make Up: Atippruch Kullapatchotsiri
Hairstylist: Wiranpat Wisutapasutsir
Location: Jirawat Santaratchai
Editor: Sarawut Kaweethammawong
Telecine: Nattacha Khajornkiatsakul
VTR (Positive4): Thannawit Jiasuppibul
Sound Mix (Sound Space): Danai Suthamcharee