Turkey has seen scores decline from 2.6 to -1.7 (-4.3). The U.S. and Israel, which began airstrikes against Iran on February 28, have also seen some deterioration: the former’s scores have plummeted 15 points (from -34.7 to -49.7), while the latter has seen scores crash 26 points from -21.9 to -47.9. seen scores crash 26 points from -21.9 to -47.9.
But beyond hearing bad news, general opinion towards these destinations has taken a turn for the worse. Dubai’s Impression scores, which measure positive and negative sentiment towards a destination, have fallen from -16.5 to -27.8 (-10.3), while Turkey’s have declined from 4.2 to -2 (-6.2). The U.S. has seen a decline from -25.7 to -31.9 (-6.2), while Israel’s scores have fallen 15.4 points from -29.8 to -45.2.
Whether sentiment improves in time for the summer travel season, or falls even further, may depend on how the conflict in Iran progresses.
This article originally appeared in City A.M.