Chinese data management and backup firm Vinchin says it’s coming for the western channel market in a big way.
It claims it can undercut the offerings from the likes of Commvault and Veeam (by up to 50% and 30%, respectively), and presents an extensive story around what it can do for firms looking for cheaper virtual machine management, as part of migration projects away from VMware.
At this week’s IT Press Tour of Boston, Massachusetts, the Chengdu, China-headquartered firm said it already had partners in over 60 countries, and end customers in over 100 countries. In fact, it has over 30,000 project implementations that cover 6m protected workloads.
Minnie Du, Vinchin director of sales, said the company was the first backup company from China to “go global”.
“We have a channel-first global strategy, and already a strong network of certified partners worldwide. We are focused on key industries and large enterprise accounts. And we have an MSP enablement programme providing a robust multi-tenant platform for service providers,” said Du.
The licensing policy is also flexible, offering both perpetual licenses through one-time purchases, with optional support extensions after the first year, and the now more common subscription licenses offering ongoing support and upgrades.
Notable Vinchin deployments so far include the University of Southern California, the Cancer Research UK Manchester Institute, Turk Telecom, and French retail chain E.Leclerc.
Asked the obvious question as to how the company approaches the potential obstacle of being a Chinese company in a western market that is sometimes hostile to Chinese services, particularly in the public and government sectors, Du said: “We can OEM our technology to partners that want to reach customers that way, and for any organisations that are concerned about buying from a Chinese company, we would point to our wide compliance to standards when it comes to international technology markets.”
Du, in her presentation, mentioned some relatively high profile partners. When asked by IT Europa to provide a list of some partners that we could publicly release, this is what we got:
CIE NET – Australia
Odine – Australia
VONE Solucoes e Servicos – Brazil
Cais Network – Brazil
Terzian -Brazil
IT56 – Germany
Comprehensive Computers – US
ICE Systems – US
MSupport Networks – Switzerland
Chips -Italy
ICOS – Italy
nlightnIT – UK
The data management and backup space is a crowded one, illustrated by the fact the two market leaders by share, Veeam and Cohesity, barely have a quarter of the global market between them. However, if Vinchin can consolidate what it already has in the East, and scale up quickly from there, it will certainly have the resources to throw greater efforts at the West, and perhaps build a meaningful niche for itself.