UAE supermarket chain strengthens focus on healthier everyday choices with curated wellness range available across stores and online
By Rafiq Vayani
DUBAI: Choithrams has expanded its wellness offering across stores and online, making it easier for customers to access a wider range of healthier and lifestyle-focused products as part of their everyday shopping experience.
The expanded wellness category brings together over 1,000 SKUs spanning nutrition, fitness, and mindful living. The range includes protein powders, supplements, creatine, natural snacks, and self-care essentials, alongside a growing selection of free-from alternatives, including refined-sugar-free, gluten-free, and dairy-free products.
Among the brands available within the category are TRIBE, a leading UK-based sports nutrition brand currently available exclusively at Choithrams for a limited period, alongside Vitamin Well, Barebells, Organic Larder, and other popular wellness and functional nutrition brands. The selection has been curated to support a wide range of customer needs and lifestyle preferences, whether focused on fitness, nutrition, or making more mindful everyday choices.
“Customers today are increasingly mindful about the products they choose and how they support their lifestyle and wellbeing,” said Dinesh Pagarani, Director, Choithrams. “As demand for wellness products continues to grow, we want to make healthier choices more accessible, convenient, and part of everyday shopping for our customers.”
As consumer interest in wellness continues to grow across the UAE, Choithrams plans to expand the category further in line with evolving customer preferences. The full wellness range is available across Choithrams stores and online through the brand’s e-commerce platform.