When you become a parent in a world defined by contemporary city living and travel, an often missed privilege is fluidity – the ability to move from place to place without friction.
It’s the kind of luxury we take for granted, but one that Cybex seeks to restore with its new Platinum line of pushchairs.
Building on this ethos, the Platinum line emphasises that design, luxury and functionality should be overlapping elements, not separate thoughts. Signature Cybex models including the Priam, e-Priam, Mios and Coÿa are all reimagined through this new lens, with newly refined finishes and refreshed fabrics.
There is a focus on elevating even the most unassuming points of contact, an evolution of the design principles that have defined Cybex’s core models and a tribute to the works of renowned designers Ray and Charles Eames, who believed that ‘details are not details, they are what make the design’.
Sleek leatherette lines the handlebars of the electric e-Priam, for example, adding to the distinctly premium feel of a model that already comes with motorised assistance, hands-free rocking and an accompanying app. Elsewhere, the lightweight Mios and flexible Coÿa designs – which are both envisioned for a life in motion – see their slender frames elevated with sleek finishings that will catch discerning eyes. Even the brand’s impressive Priam model, an agile design that balances form with functionality, visualises a new standard of excellence at every touchpoint.
All the models provide a new freedom of choice when it comes to configuration, meaning you can cater to personal taste when pairing a matte black, chrome or rose gold frame with one of the seven new fabric colours. Then there’s the addition of the innovative XXL sun canopy to each frame, keeping your child fully protected with ease.
Cybex founder Martin Pos noted that the new designs are about ‘more than aesthetics’.
‘It’s about creating products that seamlessly integrate into people’s lives – intelligently engineered, emotionally resonant, and uncompromising in quality,’ he said.
With that in mind the brand has also introduced a new product within its Platinum line: the Fold Lux carry cot, which folds down to half its size. It’s small enough to fit in overhead luggage compartments on airplanes, making it a lifesaver for those who travel frequently to visit family and friends.
Whichever style you chose, the unifying thread is one of both style and ease. These are items that bridge the gap between lifestyle and design, seamlessly integrating into the every day to make the journey of parenthood simpler and more satisfying for all involved.
Explore the full Platinum line at cybex-online.com.