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Home»Explore by countries»Dubai / UAE»Behind the Scenes at Dubai’s Coca-Cola Arena: Inside the Hallowed Halls Driving the City’s Live Entertainment Engine
Dubai / UAE

Behind the Scenes at Dubai’s Coca-Cola Arena: Inside the Hallowed Halls Driving the City’s Live Entertainment Engine

By IslaMay 10, 20261 Min Read
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He believes Dubai residents should emotionally invest in the team because it represents something larger for the city’s sporting ambitions.

“If there was ever a time now to support, live, breathe Dubai basketball,” he says passionately.

Kar is equally passionate about supporting regional talent in music and entertainment too.

“It’s very important to find local talent,” he says while discussing Dubai’s evolving creative scene.

He points to venues like Alserkal Avenue and local talents including DJ Bliss as examples of artists who deserve bigger platforms and stronger community support.

“They deserve that moving forward,” he says.

Despite global uncertainty, Mark remains optimistic about Dubai’s place on the international entertainment map.

“They can’t be ignored anymore,” he says about the Middle East market.

“We have become an aspirational city as well.”

According to him, Dubai’s strategic location and infrastructure make it impossible for major touring acts to completely bypass the region. He has a few concerts up his sleeve this Eid too.

“We’ve definitely got one, potentially, if not two, nights of Arabic concert,” he says. “We’ve got the PFL fight night that’s just going to be a few days before Eid as well.”



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