The industry grew 9 percent year-on-year to touch Rs 2.78 lakh crore in size by the end of 2025, according to the Ficci-EY M&E report.
Digital media emerged as the single largest segment of the media and entertainment industry in 2025, crossing the Rs 1 lakh crore mark, it said, adding that digital advertising alone contributed Rs 94,700 crore on the back of a 26 percent growth.
The overall advertising industry grew 13.5 percent to Rs 1.5 lakh crore, or 0.41 percent, of the Indian GDP, it said.
The live events segment delivered a handsome 44 percent growth in 2025, fuelled by higher spending on ticketed events, personal functions, such as weddings, government events and religious gatherings, the report said.
Digital subscription revenues increased by 60 percent to Rs 16,300 crore and included 21.6 crore paid video subscriptions across 14.3 crore households in India, driven by the introduction of premium sports and films behind paywalls.
Paid music subscriptions expanded 37 percent to 1.44 crore, following measures by music streaming platforms to encourage paid usage.Despite global declines, print remained resilient in India. Advertising revenues rose 2 percent in 2025, especially in premium formats for affluent metro and non-metro readers.
Video games saw a 17 percent decrease following the ban on money gaming that took effect from August 2025, it said.