Minor Hotels has contributed more than 1.6 million baht (US$44,000) to the Princess Sirindhorn Craniofacial Center at King Chulalongkorn Memorial Hospital in Bangkok through its Dollars for Deeds programme.
The centre, established in honour of Princess Maha Chakri Sirindhorn, operates under the Thai Red Cross Society and the Faculty of Medicine at Chulalongkorn University. It is the first facility in South-east Asia dedicated to craniofacial conditions, providing specialised treatment for patients, many of them children, with conditions affecting the head and facial structure.
Care is delivered by a multidisciplinary team, supporting patients and families through extended treatment processes that can involve multiple stages.
Funding for the donation comes from Minor Hotels’ guest contribution scheme, where guests are invited to add 30 baht per night to their stay, with the company matching each contribution. The programme supports community, healthcare and environmental projects across the group’s operations.
The initiative forms part of Minor Hotels’ wider approach to community support, combining guest participation with corporate contributions to fund local programmes.