Bangkok Life Assurance, in collaboration with Lateral, has launched its latest online film, “Superhero Parents”, a story about the real superheroes in our lives: parents who quietly give everything to their children, often without thinking about themselves. The film is directed by top director Teerapol Suneta from Suneta House.
The film captures simple, everyday moments that show how parents step up as their children’s superheroes. It then shifts to a pivotal moment on a daughter’s wedding day, where she thanks her parents for their sacrifices, resilience and unconditional care. Even though they are no longer there, the story serves as a reminder that the superheroes we rely on won’t always be as strong as we believe.
The film closes with two simple lines:
“Superheroes don’t stay strong forever.”
“Don’t forget to take care of yourself too, superhero.”
It encourages those who always put others first to start caring for themselves — and to pass that message on to the superheroes in their own lives.
The campaign is part of Bangkok Life Assurance’s ongoing brand platform, “Care for a Better Life”, which aims to inspire people to recognise the importance of caring for both themselves and their loved ones, for a more sustainable future.
The film also invites audiences to share the message as a reminder that care should begin with ourselves, starting today.
Credits
Client
Onranat Nachapong, Executive Vice President, Marketing Strategy & Customer Management Division
Narin Ekwongviriya, Senior Vice President, Marketing Communication Department
Yashanun Jitaree, Assistant Vice President, Market Development & Customer Relationship Management Department
Sasipa Choonhasomboon, Assistant Vice President, Brand Management Section
Saryttanee Sirisomboon, Senior Manager, Public Relations & Corporate Social Responsibility Section
Morrakot Rienthong, Senior Manager, Integrated Marketing Communication (Products & Distribution Channels) Section
Kanyalak Atsawaphak, Senior Officer, Brand Management Section
Agency
Paruj Daorai, Founder & Chief Disruptor
Taewit Jariyanukulpan, Head of Creative
Nattawut Rattanajeena, Creative Director
Worawin Soncharoen, Head of Strategy
Taddow Jaruwattanachai, Group Account Director
Chayaporn Teekarungruang, Account Manager
Production House: Suneta House
Director: Teerapol Suneta
Assistant Director: Napat Vorasuk
Producer: Chanapa Ployarunrung
Cinematographer: Sutthichai Luangamornlert
Gaffer: Phongthep Phusawang
Sound: Anuparp Suriyathon
Art Director: Pornchai Cheeranoon
Prop Master: Surasak Maneekum
Casting: Narissara Makmane
Stylist: Puntip Jai-Ngam
Mock up Artist: Parinya Likhitroekwit
Make up: Atippruch Kullapatchotsiri
Hairstylist: Wiranpat Wisutapasutsir
Location: Jirawat Santaratchai
Editor: Sarawut Kaweethammawong
Telecine: Nattacha Khajornkiatsakul
VTR ( Positive4 ): Thannawit Jiasuppibul
Sound Mix (Sound Space): Danai Suthamcharee
