MOCCONA is celebrating their 5th year as the Official Coffee Partner of Kuala Lumpur Fashion Week (KLFW) with a series of experiences that bring together coffee, fashion, and creativity.
KL Fashion Week will take place from 3rd to 9th August 2026, and the campaign goes beyond the runway to celebrate the creative lifestyle of Malaysians through coffee, personal style and everyday moments. Inspired by MOCCONA’s brand motto, “Love the World You’ve Created,” this year’s partnership encourages people to embrace their own creative journey and enjoy the everyday rituals that make life meaningful.
General Manager of JDE Malaysia, and the brand owner of MOCCONA, Fiona Tan, said the partnership has grown into more than just a fashion collaboration over the past 5 years. She said the campaign now celebrates the wider creative community, adding that personal style is not just about fashion but also about the choices people make every day, including how they enjoy their coffee.
MOCCONA Launches it’s First Coffee Party
As part of this year’s celebration, MOCCONA hosted their first ever “Afternoon Groove with MOCCONA”, on 18th July 2026. The exclusive daytime coffee party creates a space for creators, designers, and stylist to meet and connect before the KL Fashion Week begins.
Guests were treated to handcrafted coffee creations made using the newly launched MOCCONA Liquid Espresso range, available in Medium Roast, Dark Roast and Caramel flavours. The event also had live DJ Performances, fashion presentations, personalized fashion illustrations and limited-time promotions, which created a lively atmosphere that blended coffee and creativity.
Special Edition MOCCONA X KLFW Pouch
To bring the spirit of KLFW into everyday life, MOCCONA introduced the MOCCONA x KLFW 2026 Essential Pouch.
The crossbody pouch comes in Signature Gold and Ruby Red, inspired by MOCCONA’s classic design and timeless style. Customer who spends RM45 and above on MOCCONA products will receive the limited-edition pouch as complimentary gift while stocks last.
Runway Showcase and Digital Exhibition
The partnership will have a runway presentation by Malaysian designer Zaimi Zulkafli who is known for combining traditional modest fashion with modern luxury. His collective will reflect MOCCONA’s values of timeless elegance, self-love and intentional living.
MOCCONA also launched “A Creative’s Choice Exhibition” on 10th July 2026, a digital exhibition that highlights the people working behind the scenes in the fashion industry. The exhibition features fashion stylist Min Luna, makeup artist Khir Khalid, TV Personality and fashion brand founder Shalma Ainaa, and designer Zaimi Zulkafli.
According to MOCCONA, the exhibition celebrates achievements of these creative people while encouraging the next generation to pursue their own creative journeys with confidence.
Coffee Experiences through KLFW
Throughout KLFW, visitors can enjoy premium coffee at MOCCONA Coffee Bar at the event venue. The public can also visit MOCCONA Roadshow at Suria KLCC, where there will be complimentary premium coffee and exclusive promotions will be available.
The coffee menu will feature MOCCONA’s signature range, including Number 5 (Classic Medium Roast), Number 8 (Classic Dark Roast) and Number 10 (Espresso Style)
As MOCCONA is celebrating 5 years with KLFW, the brand continues to show that coffee is more than just a beverage. It is also part of everyday creativity, self-expression and the moments that inspire people to create a life they love.
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