How Xiaomi’s Ad Awareness uplift is impacting Consideration performance
Coinciding with Xiaomi’s increase in Ad Awareness, Consideration also saw an uplift for the Indonesian market in March.
When asked which brands they would consider when next in the market for a mobile device, the share of respondents considering Xiaomi rose from 33.8% at the start of the month to 37.3% by the end of the period.
A slightly stronger increase is seen among consumers who have not previously used Xiaomi, rising from 21.7% at the start of the month to 29.2% by the end of the period, a 7.5 percentage point increase.