Dubai Duty Free has won its 25th consecutive ‘Best Duty Free Shopping in the Middle East’ accolade at the Business Traveller Middle East Awards.
The retailer was recognised for its “enduring commitment to delivering a world-class retail experience” to travellers passing through Dubai International Airport. The award was presented at the Intercontinental Hotel, Dubai Festival City on 18 June.
Dubai Duty Free reached a record US$2.378bn in annual sales in 2025, earning fifth position among global travel retail operators.
The award was received by Dubai Duty Free’s Senior VP of Marketing Sinead El Sibai and Senior Manager of Marketing Salim Dahman, as well as Chief Commercial Officer at Motivate Media Group Anthony Milne.
Dubai Duty Free Managing Director Ramesh Cidambi said: “Winning this award for the 25th consecutive year is a remarkable achievement and a testament to the dedication, professionalism and passion of our entire team.
“We are honoured by this recognition from Business Traveller Middle East and remain committed to enhancing the airport retail experience through innovation, exceptional customer service and a diverse product offering.”