Thailand‘s Creative Economy Agency (CEA) is launching the Bangkok International Content Market 2026 (BICM2026), one of the country’s first dedicated international marketplaces for film, series, and animation, set to run July 20–22 at the Queen Sirikit National Convention Center in Bangkok.
The event is being developed jointly with the Department of International Trade Promotion under a broader umbrella initiative, Thailand Content Market 2026 (TCM2026). BICM2026 will focus specifically on B2B business negotiations, investment facilitation, and international co-productions, drawing more than 80 investors and streaming platforms from across the globe.
“Bangkok International Content Market 2026 marks a significant step in systematically elevating Thailand’s content marketplace to the international level,” said Chakrit Pichyangkul, CEA’s executive director. “Through this platform, CEA aims to transform Thai content and storytelling into sustainable economic value for the country.”
The three-day event will feature a content pitching competition across three tracks – Asian Project Pitching, Thai Project Pitching, and Thai Story Pitching – with prizes totaling at least $20,000. More than 55 selected film, series, and production-ready projects from Thailand, the Asia-Pacific region, and BICM partner networks will participate. An exhibitor floor with more than 500 booths will serve studios, creators, and creative businesses seeking to connect with investors and co-production partners.
The broader TCM2026 umbrella, organized by DITP, will span 12 creative industry sectors including games, animation, art toys, books, e-learning, and production services. That wider platform is targeting more than 300 international buyers, upward of 500 exhibitors, and more than 10,000 total participants.
CEA is framing the new market around Thailand’s content industry economics. Citing the country’s 2020 Input-Output Table, Chakrit noted that every THB1 invested in film and broadcasting generates an average return of THB1.8. “The content industry will become one of the country’s key drivers of future economic growth,” he said.
An industry forum component will offer panels and talks from Thai and international professionals on trends and emerging opportunities in the global content sector. CEA oversees the initiative under its mandate from the office of the Prime Minister and has previously developed the CEA Content Lab as part of its content industry push.