United Utilities has harnessed the power of April Fools’ Day to warn people about the perils of flushing inappropriate items down the toilet. The Warrington-based group is behind an advertising campaign revealing details of “The Man-Made Sewer Monster”.
United Utilities has harnessed the power of April Fools’ Day to warn people about the perils of flushing inappropriate items down the toilet.
The Warrington-based group is behind an advertising campaign revealing details of “The Man-Made Sewer Monster”.
The “monster” appears on grainy CCTV footage shot in real sewers and is part of the company’s ongoing What Not To Flush marketing campaign.
The campaign goes by the tagline: “What you flush could come back to haunt you.”
Rose Francis, United Utilities campaign manager, said: “The real monsters lurking in the sewers are the baby wipes, cotton buds, and nappies which clog pipes and cause flooding. It’s a big issue, as the resulting flooding can cause real distress for households, and pollute local watercourses.
“By using a bin in the bathroom instead of flushing waste, many of these flooding incidents can be avoided. What Not To Flush is designed to highlight the issue in an attention-grabbing and fun way.”