PARIS — Legacy Hong Kong jewelry group Chow Tai Fook has opened its first global flagship, in its hometown.
The 10,000-square-foot unit is located on Canton Road, a luxury shopping thoroughfare in the Tsim Sha Tsui area on the Kowloon side of Victoria Harbour.
In addition to its jewelry lines, which range from charms and bridal designs to 24-karat gold collectibles and high jewelry, the store carries Chow Tai Fook’s new luxury home category. Its tableware, comprising two collections, was developed with French porcelain maker Bernardaud.
Sonia Cheng, the jewelry group’s vice chairman, called the opening and debut of the home line “a defining moment in our brand’s ongoing transformation,” initiated in 2024.
“For nearly a century, Chow Tai Fook Jewellery has been a custodian of exceptional Chinese craftsmanship, and [the home line] represents a natural evolution of that heritage — bringing our artistry into the everyday lives of our customers,” continued the executive, who is also heir to Chow Tai Fook and head of its family-owned Rosewood luxury hotel chain. “By entering the home décor category, we are broadening the meaning of Chow Tai Fook and reinforcing our stature as a leader in the global luxury market.”
The new home line was developed with France’s Bernardaud.
Courtesy of Chow Tai Fook
The Hong Kong store includes a VIP salon and the “Heritage Pavilion.” It consists of exhibits highlighting the jeweler’s design evolution since 1929, spanning items such as 1970s statues of the Chinese god and goddess of longevity, a gold rickshaw and a pair of running shoes commemorating 110-meter hurdler Liu Xiang’s 2006 world record.
Another highlight is a gold gingko tree. Standing 2.1 meters tall and 2.3 meters wide, it weighs 40 kilograms and features more than 3,500 solid gold leaves and branches. They are set on a trunk that was sculpted and mold-cast before being finished with gold-leaf application. Overall, it took 50 artisans 60,000 hours to craft when it was made in 2016.
The opening of the Hong Kong flagship, which will be officially inaugurated in mid-May, builds on the appointment of the jeweler’s first global creative director in March.
David Tse, a Hong Kong native who has spent the bulk of his career as an entrepreneur focused on creative production in Shanghai, was most recently creative director at Hermès in the Chinese metropolis, a role focused on social media campaigns and localized partnerships, including commissioning local artists for Chinese New Year initiatives.
The jewelry brand, which launched into high jewelry last year, counts 60 retail points in department stores, airports and malls, most located in Greater China. It has a handful of doors in Singapore, Canada, Japan, Australia and recently opened a store in Bangkok’s Siam Paragon luxury mall.