Meat Market Outlook: Rising Protein Consumption and Growth Opportunities

Meat Industry Overview:

Rising urbanization and population growth are fundamentally reshaping global meat consumption patterns. The global population is expected to reach 8.6 billion by 2030 and 9.8 billion by 2050, driving unprecedented demand for protein-rich foods. Urban populations, now representing 68% of people by mid-century, exhibit higher meat consumption compared to rural areas, with city dwellers favoring convenient, ready-to-cook products. Working professionals and dual-income families increasingly purchase processed meat items that save preparation time, while cultural preferences and festive occasions sustain consistent demand across diverse markets worldwide.

Meat Market Trends & Drivers

Government investments and processing capacity expansion are accelerating market growth across major producing regions. The U.S. Department of Agriculture’s Meat and Poultry Processing Expansion Program provided 74 awards totaling over USD 325 million since 2022, increasing processing capacity by 800,000 cattle, 14 million chickens, and 5 million turkeys annually while creating 1,200 new jobs. In July 2024, the Biden-Harris Administration invested USD 110 million through MPPEP and Local MCap grants to strengthen the food supply chain and support independent processors in 23 states. These initiatives address labor shortages and enable small processors to compete effectively. China’s pork processing industry, valued at USD 185 billion annually, deployed robotic butchering systems in over 30 facilities including Beijing Institute of Automation and Qingdao Jianhua Food, demonstrating how technology investments drive efficiency improvements globally.

Strategic acquisitions and capacity expansions are consolidating market leadership while diversifying protein portfolios. In November 2024, BRF concluded a USD 43 million deal to acquire a Chinese processing facility in Henan province, planning USD 36 million in additional investments to double capacity to 60,000 metric tonnes annually starting in early 2025. Minerva Foods finalized its USD 1.53 billion acquisition of Marfrig’s Brazilian assets in October 2024, gaining 13 slaughter and deboning facilities that expanded daily capacity to 22,336 heads across 21 plants. In April 2025, JBS S.A. acquired 48.5% of Mantiqueira Alimentos for R$1.9 billion enterprise value, entering the egg sector with 17.5 million birds and 4 billion annual egg production. Clemens Food Group acquired Pennsylvania-based Kunzler & Co. in September 2024, adding three processing facilities. These strategic moves enable companies to capture market share while meeting growing consumer demand for diverse protein products.

Alternative protein development and health-conscious trends are transforming consumer preferences and industry innovation. Coleman All Natural Meats launched five flavors of ground pork sausage in July 2024, catering to demand for convenient meal solutions. Beyond Meat introduced Beyond Sun Sausage in Cajun, Pesto, and Pineapple Jalapeno varieties at Sprouts Farmers Market, receiving American Heart Association certification for heart-healthy, plant-based options. Consumers increasingly seek organic, antibiotic-free, and grass-fed meat products, while retailers expand offerings of lean cuts to align with wellness trends. The plant-based meat segment reached USD 7.19 billion, with major investors including Bill Gates and Leonardo DiCaprio supporting companies like Impossible Foods and Beyond Meat. E-commerce platforms and meal kit delivery services provide wider accessibility to diverse meat products, enabling companies to reach health-conscious millennials and working professionals seeking convenient, traceable, and sustainably produced protein options.

Leading Companies Operating in the Global Meat Industry:

• BRF Global
• Cargill, Incorporated
• Clemens Food Group
• Conagra Brands Inc.
• Hormel Foods Corporation
• JBS S.A.
• Minerva Foods SA
• NH Foods Ltd.
• OSI Group
• Sysco Corporation
• Tyson Foods, Inc.
• Vion Group
• WH Group Limited

Meat Market Report Segmentation:

By Type:

The raw meat segment is driven by increasing consumer preference for fresh, unprocessed meat perceived as healthier and more natural, supported by improved cold chain logistics ensuring freshness during transport and storage.

By Product:

• Chicken
• Beef
• Pork
• Mutton
• Others

Chicken leads the market with around 35.0% of market share in 2025, as it offers affordable, versatile protein with lower fat content compared to red meats, appealing to health-conscious consumers and quick-service restaurants worldwide.

By Distribution Channel:

• Supermarkets and Hypermarkets
• Departmental Stores
• Specialty Stores
• Online Stores
• Others

Supermarkets and hypermarkets leads the market with around 60.0% of market share in 2025, driven by consumer preference for one-stop shopping experiences offering wide product variety, competitive pricing, and convenient locations near urban centers.

Regional Insights:

• North America (United States, Canada)
• Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
• Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa

Asia Pacific leads the market with around 57.8% of market share in 2025, driven by rapid urbanization, rising disposable incomes, expanding middle class populations, and strong cultural preferences for meat in traditional cuisines across China, Japan, and India.

Recent News and Developments in Meat Market

• November 2024: BRF Global concluded a binding USD 43 million deal to acquire a food processing plant in Henan province, China. The company committed an additional USD 36 million to expand the facility, aiming to double production capacity to 60,000 metric tonnes annually with operations expected to begin under BRF management in the first quarter of 2025.
• October 2024: Minerva Foods finalized its acquisition of Marfrig’s Brazilian assets for USD 1.53 billion, acquiring 13 slaughter and deboning facilities plus one distribution center. This expansion increased Minerva’s daily slaughter capacity to 22,336 heads across 21 Brazilian plants, cementing its position as South America’s second-largest beef producer.
• October 2024: Sysco GB acquired Campbell’s Prime Meat, a Scotland-based company with 325 employees at its Linlithgow facility. Campbell’s supplies meat, fish, and deli products across the United Kingdom, strengthening Sysco’s regional distribution network and product portfolio in European markets.
• September 2024: Clemens Food Group, the fifth-largest pork producer in the United States, acquired Pennsylvania-based Kunzler & Co. This strategic acquisition added three processing facilities to Clemens’ operations, enhancing production capacity to meet growing demand while supporting Pennsylvania’s agricultural sector and local employment.
• August 2024: Cargill acquired two case-ready meat plants located in North Kingstown, Rhode Island, and Camp Hill, Pennsylvania, from Infinity Meat Solutions. The facilities produce beef, pork, and value-added products for U.S. grocery retailers, strengthening Cargill’s partnership with Ahold Delhaize USA and expanding its retail customer base.

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