HIPTHER has relaunched entertainment news platform PICANTE.today, marking its entry into consumer-focused entertainment media as it expands the reach of its publishing business beyond its core business-to-business sectors.
The relaunched website will provide daily coverage of movies, television, celebrity news, music, sports and viral online trends.
The move expands HIPTHER Media, the publishing arm of the wider HIPTHER platform, which currently focuses on industries including iGaming, financial technology, artificial intelligence, blockchain, cybersecurity and esports.
Originally launched in 2018, PICANTE.today was the first website created by HIPTHER to extend its publishing activities beyond its core sectors. The platform will now adopt a dedicated entertainment focus following the expansion of its specialist business publications.
“Relaunching PICANTE.today is a thrilling natural progression for us,” said Zoltan Tündik, Co-Founder and Head of Business at HIPTHER.
“Having built a strong B2B foundation across tech and innovation, we are excited to apply that same digital-first energy to the fast-moving world of popular culture and give readers a bold, single source for the stories shaping today’s conversation.”
PICANTE.today’s editorial coverage will include new film and television releases, celebrity developments, music, major sports stories and viral online content, with the aim of providing a single destination for entertainment news.
The relaunch strengthens HIPTHER Media’s role within the broader HIPTHER platform, which also includes events, education, community initiatives and business networking.
The consumer-facing platform is set to create opportunities to expand its audience, develop editorial partnerships and increase brand visibility beyond its established B2B markets.