The Magnum Ice Cream Company (TMICC) has opened a new Research, Design & Innovation Centre in Bengaluru, India.
The facility, located in tech hub Whitefield, Bengaluru, spans 13,000 square feet and features a laboratory and digitally enabled pilot plant.
The site’s capabilities span product and process development, packaging, consumer technical insights and regulatory assessment, aiming to help translate emerging consumer needs into products rooted in Indian tastes and occasions.
It is designed to accelerate consumer-led product and packaging innovation across Kwality Wall’s, Cornetto, Magnum, Carte D’Or, Feast and Twister brands, bringing together ice cream science and indulgence.
Supported by Bengaluru’s food science, supplier and start-up ecosystems, the centre includes ice cream making, product and packaging assessment, sensory testing and cutting-edge technologies within the pilot plant.
These technologies are designed to enable faster experimentation across cups, sticks, cones, kulfi and premium ice cream cakes. Additionally, cold-chain and climate testing, 3D packaging prototyping and transport simulations are included to help ensure innovations care designed for real-world Indian market conditions.
The centre will work closely with TMICC’s Global Design Centre in Colworth, UK, and Regional Innovation Hub in Istanbul, Turkey, to develop new products inspired by local consumer insights and market expertise. This collaboration aims to strengthen innovation, improve product quality and accelerate time-to-market.
Chitrank Goel, deputy managing director of Kwality Wall’s India, said: “Kwality Wall’s has been part of the Indian ice cream scene for more than seven decades, consistently delighting consumers with new flavours and familiar icons. As part of The Magnum Ice Cream Company, we now have access to world-class R&D capabilities, deeper product expertise and a sharper innovation ecosystem.”
“The new Bengaluru ice cream centre will help us respond faster to evolving consumer preferences, create products that are relevant to Indian tastes and occasions, and continue building a future-ready ice cream business in India.”