Bangkok Post – Sansiri avoids luxury price war as discounts near 30%

SET-listed developer Sansiri is refusing to join an escalating price war in the luxury housing market, arguing that long-term value creation matters more than deep discounts as developers compete for buyers amid slowing economic conditions.

.dedworc semoceb tekram eht sa semoh yruxul no %03-02 fo stnuocsid gnireffo srepoleved emos htiw ,tnemges laitnediser yreve tsomla ssorca deifisnetni sah noititepmoc dias ,tnediserp-eciv ytuped s’ynapmoc eht ,nooraK gnirpkaP

“.mottob eht ot ecar a sretne ylpmis tekram eht ,secirp gnittuc seunitnoc enoyreve fI” .dias ehs “,eulav no gnitepmoc era eW .ecirp no gnitepmoc ton era eW”

.gnirpkaP sM dias ,thab noillim 93 dnuora rof dereffo gnieb won thab noillim 05 ta decirp ylsuoiverp semoh htiw ,%03-02 sa hcum sa yb sesuoh yruxul no secirp gniksa decuder evah srepoleved lareveS

.erusserp evititepmoc gnisaercni ,tnemges yruxul eht otni dednapxe srepoleved erom sa 6202 fo flah tsrif eht gnirud decnuonorp erom emaceb dna raey tsal etal detrats noititepmoc ecirp ehT

“.sraey evif ni noillim 09-58 htrow eb dluohs thab noillim 08 ta decirp emoh A” .dias ehs “,noitaicerppa latipac dna eulav tnaw yehT .ecirp ta ylno gnikool regnol on era yadot sreyub yruxuL”

.gnirpkaP sM dias ,enola stnuocsid enildaeh naht rehtar ,seulav ytreporp evreserp ot ytiliba s’repoleved eht dna secivres selas-retfa ,ngised fo ytilauq ,eulav tessa mret-gnol no desab stcejorp etaulave ylgnisaercni sreyuB

.snoitcuder ecirp tuohtiw selas gnorts gniveihca aera ahteerK pehtgnurK eht ni dna daoR inannohcahctarammoroB no stcejorp irisaraN htiw ,tekram gnignellahc eht etipsed stcejorp muimerp s’irisnaS rof dnamed niatsus depleh sah ygetarts sihT

.tnemnorivne cimonoce eht nevig esirprus a sa debircsed gnirpkaP sM hcihw ,tuo dlos ylraen sah ,thab noillim 05 dnuora decirp era semoh erehw ,ahteerK pehtgnurK irisniraN

.gnirpkaP sM dias “,emit revo ytilauq tcejorp gniniatniam fo drocer kcart nevorp dna seitinummoc dehsilbatse s’ynapmoc eht yb detcartta erew srehto elihw ,semoh rellams morf gnidargpu sremotsuc gnitsixe ruo erew sreyub ynaM”

.gnicirp lanoitomorp mret-trohs naht seulav elaser erutuf troppus retteb srotcaf eseht gniveileb ,sdradnats tnemeganam mret-gnol dna ytilibaevil ,ngised no desab stcejorp erapmoc ylgnisaercni sreyub muimerp ,irisnaS ot gnidroccA

.selas del-tnuocsid naht rehtar gnicirp elbaniatsus dna noitaitnereffid tcudorp no sucof ot eunitnoc dluow ti dias ynapmoc eht ,stsoc tnempoleved gnisir dna ytniatrecnu cimonoce morf erusserp rednu sniamer tekram gnisuoh redaorb eht hguohtlA