KUALA LUMPUR: Nescafé Malaysia has introduced two new additions to its ready-to-drink (RTD) coffee range, Spanish Latte and Tiramisu Latte, as part of its “Treat Yourself to More” campaign targeting young consumers.
In a statement, Nestlé Malaysia business executive officer, coffee, Norkhayati Mohamed Hashini said coffee has become part of many young Malaysians’ daily routines, providing an opportunity to take a break during busy days.
“Through our ‘Treat Yourself to More’ campaign and new range of drinks inspired by café trends, we wanted to celebrate this by offering a simple yet delicious way to turn an everyday coffee break into something worth taking a pause and savouring,” she said in a statement.
The Spanish Latte is based on the café-style Spanish latte, while the Tiramisu Latte is inspired by the classic dessert, combining smooth coffee with creamy notes and a hint of cocoa flavour.
The beverages are sold in 280ml bottles made from 100% recycled PET and are Halal certified.
To mark the launch, Nescafé hosted a consumer event at The Campus, Ampang, which attracted more than 1,800 attendees.
Activities included product sampling, a Glambot video booth and an AI powered doodle station where visitors created digital artwork based on their personal achievements.
The company also collaborated with Cookiecrumbs for the campaign. Visitors received a kit containing either a Nescafé Spanish Latte or Tiramisu Latte paired with a Cookiecrumbs cookie.
The new Nescafé RTD range is available at major hypermarkets, supermarkets, convenience stores and selected ecommerce platforms nationwide.