Indonesia — Canva has launched its first major AI-focused brand campaign in Indonesia, introducing ‘NyatAIn di Canva’ to encourage Indonesians to turn their ideas into reality with greater confidence using AI-powered creative tools.
The campaign highlights how Canva AI helps remove creative barriers for everyone, from entrepreneurs and educators to office workers and content creators — focusing on everyday creative challenges to show how AI can make designing and communicating ideas faster, easier and more accessible.
At the heart of the campaign is Indonesian singer King Nassar, whose popular song ‘Seperti Mati Lampu’ provides the creative inspiration for the campaign film.
The story follows familiar situations faced by many Indonesians: an employee struggling to finish a presentation, a teacher trying to make lessons more engaging, and a small business owner searching for ways to stand out.
As each character faces a creative block, Nassar appears to symbolically “switch the lights back on,” showcasing how Canva AI can help transform ideas into finished work.
Beyond positioning AI as a replacement for creativity, Canva’s campaign presents it as a creative partner that helps people move from inspiration to execution with greater ease.
Stefanie Herlie, Country Manager for Indonesia at Canva, said the campaign reflects the company’s mission to empower people to create regardless of their experience or skill level.
“Indonesians have always had the ambition – the drive to build something, grow something, be something more,” Herlie shares. “What Canva AI does is match that ambition. It takes the vision people already have and gives them the means to realise it – faster, more confidently, and on their own terms. That is what ‘NyatAIn di Canva’ is really about: ambition, made real.”
The campaign also demonstrates how Canva AI can support different audiences, enabling product managers to turn rough ideas into polished presentations, teachers to quickly create engaging classroom materials using Canva Education, and small business owners to produce professional marketing assets and copy with the help of AI.
The ‘NyatAIn di Canva’ campaign will roll out across television, digital platforms, social media, out-of-home advertising, creator collaborations and community activations throughout Indonesia, including Jakarta, Bandung, and Surabaya.
Canva said the initiative also supports Indonesia’s growing creative economy, noting that users in the country created more than one billion designs on the platform in 2025, reflecting the increasing role of visual communication across education, business and entrepreneurship.
Alongside the campaign, Canva continues to work with government agencies, educational institutions and business communities to expand access to digital skills and creative technology, reinforcing its commitment to helping more Indonesians create, communicate and bring their ideas to life through AI.