Mocchyurin= Mister Donut’s mochi-texture donuts in strawberry, kinako, and mitarashi flavors.
They’re insanely popular because they merge Western donuts with chewy Japanese wagashi vibes. Demand is so fierce stores are suspending regular products, online pre-orders sold out. Lines in front of stores are epic.
Also a choking hazard for old people and kids. Worth the risk? 😏 Our Substack editor Amy Plambeck (And co-author of the forthcoming “Code Blue”) wants to know.
