Stock broking platform Lemonn on Thursday launched SmartInvest, an algorithmic trading product aimed at giving retail investors access to automated investment strategies without requiring any coding or technical expertise.
The Mumbai-based company, a product of PeepalCo, said SmartInvest offers pre-built strategies developed by in-house and certified experts, with trade execution automated and governed by predefined rules. The platform currently carries one strategy focused on the NIFTY index, which has been back-tested and registered under the required regulatory framework.
Algorithmic trading in India has largely remained the domain of technically proficient traders capable of building and deploying their own strategies. Lemonn is positioning SmartInvest as a way to close that gap for ordinary investors.
“SmartInvest is built for investors who understand the value of discipline and structure but don’t want the pressure of constantly monitoring markets or making tactical decisions,” said Devam Sardana, Business Head at Lemonn.
To manage execution quality, the product will initially be offered through a limited number of slots with defined allocations per user. Lemonn said it plans to add more strategies over time, including options with lower minimum investment thresholds.
The company said the product is designed to complement existing investment approaches by encouraging process-driven execution and reducing impulsive decisions triggered by short-term market swings.
Published on March 12, 2026