AI sign displayed on a screen and Amazon logo displayed on a phone screen are seen in this illustration photo taken in Krakow, Poland on December 23, 2025. (Photo by Jakub Porzycki/NurPhoto via Getty Images)
NurPhoto via Getty Images
As of January 14, 2026, Amazon stock (NASDAQ: AMZN) has achieved an 11% return in the last year, falling behind several mega-cap tech rivals such as Google (78%) and Microsoft (14%). Despite leading in revenue scale at $670.038 billion, its profitability (11.37% operating margin) and free cash flow (2.01% FCF margin) significantly trail those of high-margin software and ad-tech competitors. A P/E ratio of 36.54 indicates that its valuation is high relative to its 10.87% LTM revenue growth, suggesting limited potential for growth compared to more capital-efficient models.
- AMZN’s 11.4% operating margin, lower than MSFT’s 46.3%, highlights its diverse and lower-margin retail/AWS profile compared to high-margin software.
- AMZN’s 10.9% LTM revenue growth exceeds WMT but lags behind high-growth digital/AI competitors, reflecting its mixed retail/cloud exposure.
- The 11.4% increase in AMZN’s stock price and a P/E of 36.5 fell short of peers, indicating investor caution regarding future growth or market valuation of its varied segments.
Here’s how Amazon.com measures up regarding size, valuation, and profitability compared to key players.
AMZN Stock vs. Peers
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Revenue Growth Comparison
AMZN Revenue Growth
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Operating Margin Comparison
AMZN Operating Margin Comparison
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P/E Ratio Comparison
AMZN P/E Ratio Comparison
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