New AI-driven house hunting platform Jitty is on track to exceed half a million property searches this month, with 25% month-on-month growth since its launch.
Jitty reports that 75 per cent of people browsing its platform prefer AI-powered natural language search over using old-style filters when looking for their dream home, marking what the firm claims is a major shift in the way buyers look for properties.
AI-driven
Backed by REA Group and Gradient Ventures (Google’s AI fund), Jitty offers an AI-driven, image-first experience that lets buyers describe what they want – from architectural style to lifestyle preferences – and then see matching homes.
The firm’s technology works by combining a large language model (LLMs), natural language search, and computer vision to deliver a smarter, more personal way to browse and compare properties.
Graham Paterson (pictured), CEO and co-founder of Jitty, says: “We’re seeing incredible interest from buyers who want a smarter, simpler, and more natural way to search for homes.
The fact that our growth has been entirely organic, with zero acquisition spend, shows how much people love the experience.”
“The fact that our growth has been entirely organic, with zero acquisition spend, shows how much people love the experience. The site has truly gone viral.”
He points out that this has come just as “Rightmove is facing growing criticism from agents and investors following its market crash last week, and that its dominance may finally be slipping.
Paterson concludes: “Rightmove’s downfall was always going to be its complacency. For too long, it has relied on outdated tech and rising agent fees rather than innovating for the buyer.
“The property world is moving on – people expect intelligent, conversational, AI-powered tools that understand their intent. Rightmove is now admitting that AI is the future, and the markets have clearly stated that they don’t think Rightmove is a major player in that future.”