New distributor The PetFellas has announced its latest brand partnership, which will see the UK launch of German premium dog and cat nutrition brand Platinum.
Platinum is known for its proprietary cooking methods including Fleischsaftgarung (FSG), and offers a range of dog and cat foods made with at least 70% fresh meat. The brand is present in over 40 markets worldwide, and The PetFellas will serve as the exclusive UK distributor to the independent pet channel from January 2026.
Gerard O’Mahony, director of The PetFellas, said: “We’re absolutely delighted to welcome Platinum to our growing portfolio. Their commitment to quality, innovation, and pet wellbeing aligns perfectly with our values.
“This partnership is a powerful step forward in our mission to redefine brand-led distribution in the UK pet industry. We’re excited to bring Platinum’s exceptional products to retailers and pet lovers who demand more from their pet food.”
Sascha Galinski, managing director at Platinum, added: “Partnering with PetFellas marks a powerful step forward for Platinum in the UK. We believe the best partnerships are built on shared purpose — and PetFellas proven leadership, passion for pets, brand-driven mindset, and exceptional service make them the ideal companion to help us reach the right independent retailers and bring our both healthy and delicious nutrition to more dogs and cats across the UK.
“Together, we will set a new standard in pet nutrition and build partnerships that drive lasting growth across the UK independent pet specialty trade.”