Consumer Technology Association (CTA) and Siemens announce that Roland Busch, President and CEO of Siemens AG, will deliver a keynote at CES 2026, the world’s most powerful tech event.
Roland Busch will showcase how Siemens is developing AI, digital twin and automation technology to drive real-world impact and usher in a new era of AI-ready manufacturing, infrastructure and transportation – where the real and digital worlds are combined to transform the everyday.
Roland Busch will showcase how Siemens is developing AI, digital twin and automation technology to drive real-world impact and usher in a new era of AI-ready manufacturing, infrastructure and transportation – where the real and digital worlds are combined to transform the everyday.
“AI and digital twins will revolutionize industrial environments, streamlining design, planning, engineering, operations, and maintenance,” said Gary Shapiro, CEO and Vice Chair, CTA.
“Roland Busch and Siemens are showing how AI, combined with data and deep domain know-how, can reinvent entire industries. We are thrilled to welcome Roland back to the CES keynote stage to explore how AI is transforming the way the world designs, builds, and connects.”
Siemens will also showcase how its AI-powered technologies, domain expertise and complementary ecosystem of partners are enabling AI to scale in the real world.
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Together with customers and partners, Siemens will showcase cutting-edge technologies that are transforming manufacturing, infrastructure and transportation. “It is always a defining moment when a new general-purpose technology becomes available: There was a world before electricity; today electricity is ubiquitous.
“There was a world before AI. Right now, we are transitioning to a world that makes full use of it – including in factories, buildings, grids, and transportation,” said Busch.
“Siemens is the global leader in industrial AI – AI for the real world – bringing intelligence to every machine, every device and every piece of infrastructure. We have the data, the domain know-how, and the trust of our customers and partners with whom we are scaling industrial AI. At CES, we will show how we are turning this once-in-a-century opportunity into tangible benefits for industries and society.”
With a doctorate in physics and more than 30 years at Siemens, Roland Busch has proven himself a champion of digitalization and smart infrastructure worldwide.
Under his leadership, Siemens was named in TIME’s 2025 World’s Best Companies. From industrial automation and future-proofed energy systems to adaptive infrastructure, Siemens is charting an industrial AI trajectory that enables
industries to become more competitive, resilient and sustainable.
“Siemens embodies the spirit of CES – where human creativity meets tech transformation,” said Kinsey Fabrizio, President, CTA. “As we explore how AI is redefining the relationships between humans, machines, and ideas, Siemens’ leadership will help set the tone for the future.”